Marketing Consultant

Updated February 28, 2017 | Infoplease Staff


Tell us about your work - what do you do? I am a marketing consultant doing contract work for a national organization. I edit and produce the majority of marketing materials coming out of the non-profit side of the organization. I also consult on website content, marketing strategy and other publications. What skills are needed? I rely heavily on my writing skills, along with my (learned) knowledge of fundraising and marketing. Being good with people (i.e., a good listener) is a must. So is going the extra mile to ensure a project's completion. What was your major? I received a B.A. in Anthropology How did you get started in your career? I moved to the Washington D.C. area to go to work for this organization several months after graduating from college. I began with the company as a grassroots lobbying information specialist, and later became a coordinator. I then moved across the company where I went to work in the non-profit side. I was the marketing coordinator, then marketing manager . I left the company and became a marketing consultation contractor for them. What experience do you need in this job? I got where I am by working hard and paying attention -- not to mention asking lots of questions to anyone who would give me answers. I went to work straight out of college, and had little previous business-related experience. On-the-job-training is probably the most important thing, but that requires effort and a passion for what you are doing. Otherwise, it's just another job. I would say, again, writing skills and creativity are the most crucial factors. Describe your "typical" workday: I work out of my home, so mine is not typical. I catch up on emails and correspondence in the morning, and work on my writing and editing. Afternoons are generally spent following up on phone calls, interviews, and meetings. What is the hardest aspect of your job? Working alone. If I was not self-motivated and if I didn't love what I do, this would never work. What is the most rewarding aspect of your job? I am working for something that I am passionate about, and I've come to realize that is something that few people ever achieve. The flexibility is a blessing, as well. What are your suggestions for someone considering this field? Figure out what it is that drives you, and go for it. If there's a particular cause or group that you want to dedicate yourself to, do your homework and just go and talk to them. Being honest is your best bet. Volunteering for them or a related group during your college years would go a long way, as would membership in the organization, if applicable. And always remember, if you work hard, mean what you say, listen carefully, keep your word, and care about what you are doing, you will shine among all of your other co-workers. Most people have a job for the sake of having a job. I say, strive for an occupation that you want to make part of your life - then go live it to its fullest potential.
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