Madison Avenueis frequently used to symbolize the advertising business. The major criticisms of advertising are that it creates false values and impels people to buy things they neither need nor want and that, in fact, may be actually harmful (such as cigarettes). In reply, its defenders say that advertising is meant to sell products, not create values that it can create a new market for products that fill a genuine, though latent, need and that it furthers product improvement through free competition. The Association of National Advertisers and the American Association of Advertising Agencies, both founded in 1917, are the major associations.
See M. Mayer, Madison Avenue, U.S.A. (1958) R. Glatzer, The New Advertising (1970) R. Hovland and G. Wilcox, ed., Advertising in Society (1988) W. Wells et al., Advertising: Principles & Practice (4th ed. 1998) J. B. Twitchell, Adcult, USA (1995) and 20 Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All (2000).
The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved.
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