Chicago school.Burnett's company was especially known for the creation, in the 1950s and 60s, of commercial icons that were particularly suited to symbolizing various products on the new medium of television. These included such characters as the Marlboro Man, the Jolly Green Giant, the Pillsbury Doughboy, Morris the Cat, and Tony the Tiger.
See his Communications of an Advertising Man (1961) and 100 Leo's (1995).
The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved.
See more Encyclopedia articles on: Business Leaders
Browse by Subject
- Earth and the Environment +-
- History +-
- Literature and the Arts +-
- Medicine +-
- People +-
- Philosophy and Religion +-
- Places +-
- Australia and Oceania
- Britain, Ireland, France, and the Low Countries
- Commonwealth of Independent States and the Baltic Nations
- Germany, Scandinavia, and Central Europe
- Latin America and the Caribbean
- Oceans, Continents, and Polar Regions
- Spain, Portugal, Italy, Greece, and the Balkans
- United States, Canada, and Greenland
- Plants and Animals +-
- Science and Technology +-
- Social Sciences and the Law +-
- Sports and Everyday Life +-