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Meaning of rollout

roll•out

Pronunciation: (rōl'out"), [key]
— n.
  1. the first public showing of an aircraft.
  2. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition: the most lavish rollout in soft-drink history.
  3. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.