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Meaning of point-of-purchase

point-of-pur•chase

Pronunciation: (point'uv-pûr'chus), [key]
— adj.
  1. designating or in use at a retail outlet where an item can be purchased; point-of-sale: point-of-purchase displays to entice the buyer.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.