The music video form was popularized by the MTV cable network (est. 1981) and began to have wide popularity and influence in the early 1980s. By the 1990s many hundreds of videos, representing a cross-section of musical forms—from traditional to experimental rock, heavy metal to hip hop—were being produced yearly. Although music videos have usually been aimed at a teenage audience, many videos of ballads or
soft rock songs are now directed at an older group of viewers. Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.
The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2023, Columbia University Press. All rights reserved.
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