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Meaning of hard sell

hard' sell'

Pronunciation: [key]
  1. a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell).

hard-sell

Pronunciation: (härd'sel'), [key]
— v., adj. -sold, -sell•ing,
—v.t., v.i.
  1. to sell or advertise (something) in a forceful and insistent way: to hard-sell new car models to reluctant buyers.
  2. to convince (someone) in a forceful and insistent way: to hard-sell customers on a new product.
—adj.
  1. characterized by or promoted through a hard sell: hard-sell tactics.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.
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