hard sell: Meaning and Definition of
- a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell).
Pronunciation: (härd'sel'), [key]
— v., adj. -sold, -sell•ing,
- to sell or advertise (something) in a forceful and insistent way: to hard-sell new car models to reluctant buyers.
- to convince (someone) in a forceful and insistent way: to hard-sell customers on a new product.
- characterized by or promoted through a hard sell: hard-sell tactics.
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