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Coming Attractions


But enough of this financial talk... let's get to the commercials. Here is just a taste of what you can expect between the game-time whistles. If you like to be surprised, turn your head now.

  • For fans of last year's Doritos commercial, in which model Ali Landry did backflips and splits while eating her 3D Doritos in a laundromat (and who doesn't, really?), you've got something to look forward to. Rumor has it the limber snack-eater will be back for more this year.
  • Anheuser-Busch will be a major player in the Super Bowl ad game, dropping over $15 million on Fox for the chance to show five minutes of commercials, broken up into nine segments.
  • You've probably seen those American Express ads showing Jerry Seinfeld removing his familiar green bicycle, packing up his puffy shirt and his Pez dispensers, and disassembling his made-for-television apartment. Those ads should make more sense somewhere in the third quarter when Seinfeld comes on to hype the company's Green Card.
  • Actors Halle Berry and Patrick Warburton can be seen trying to eat a new "M&M Crispy."
  • Volvo Truck will sponsor an ad in which one of their trucks rolls through a small town, only to be greeted by a majority of the townspeople rushing into the street, pumping their arms in an effort to make the driver blow the horn.
  • Actor/comedian John Lovitz will initiate his long-awaited series for the Yellow Pages.
  • Land Rover of North America will launch its 1999 Discovery Sport Utility Vehicle, a much bigger version of the 1998 model.
  • WWF Wrestlers give a humorous tour of their headquarters in an ad for Titan Sports.
  • Pepsi has purchased at least two ads thus far, one for Pepsi One with Cuba Gooding, Jr., and the other for Mountain Dew.
  • New Line Cinema will hype its springtime release of Austin Powers: The Spy Who Shagged Me.



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