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Business and Finance > Business > US Companies and Industry

Top Magazine Advertising Categories

Rank	Category	2006 spending	Change vs. 2005
1.	Drugs & Remedies	$2,407,753,578	8.4
2.	Toiletries & Cosmetics	2,289,465,032	9.5
3.	Automotive	2,045,464,788	-8.9
4.	Apparel & Accessories	2,025,003,955	9.5
5.	Food & Food Products	1,849,931,940	9.7
6.	Direct Response Companies	1,764,976,106	9.9
7.	Home Furnishings & Supplies	1,699,808,663	-9.9
8.	Retail	1,694,901,111	8.3
9.	Media & Advertising	1,583,844,011	9.7
10.	Financial Insurance & Real Estate	1,260,137,390	-9.7
11.	Technology	1,129,799,317	9.7
12.	Public Transportation, Hotels & Resorts	1,087,129,253	9.5
	Total of top 12 categories	$20,838,215,144	9.8

NOTE: The categories listed here accounted for 87% of total magazine advertising spending in 2006.

Source: Magazine Publishers of America.

Information Please® Database, © 2007 Pearson Education, Inc. All rights reserved.

Public Relations Firms

US Companies and Industry

Leading National Advertisers

More on Top Magazine Advertising Categories from Infoplease:

Top Magazine Advertising Categories - Top Magazine Advertising Categories Rank Category 2007 spending Change vs. 2006 1. Drugs & ...

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Chains unlock category's potential. (Books and Magazines). (Chain Drug Review)

Eco-consciousness boosts nature category. (increase in advertising; nature magazines) (Brief Article) (Folio: the Magazine for Magazine Management)

SOFT SPOTS APPEAR, REVENUES UP 5.9% AFTER A STELLAR '97.(magazine advertising revenues in 1998)(Brief Article) (Advertising Age)

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Business magazines: changing with the times; Business Week, Forbes and Fortune saw traditional ad categories slide a decade ago and successfully pursued new markets. (Folio: the Magazine for Magazine Management)

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PROFIT SHARING: TOP 10 CONSUMER MAGAZINES BY AD REVENUES; DESPITE THE SLUGGISH ECONOMIC CLIMATE IN 2002, EIGHT OF THE TOP 10 PUBLICATIONS ON THIS LIST MANAGED TO INCREASE THEIR SHARE OF HIGHLY COVETED ADVERTISING DOLLARS. (Footwear News)

Magazines say they're not addicted to cigarette ads. (Folio: the Magazine for Magazine Management)

Weeklies Take Ad-Page Dive.(magazine advertising drops)(Brief Article)(Statistical Data Included) (Folio: the Magazine for Magazine Management)

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