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Top Magazine Advertising Categories

Rank Category 2006
spending
Change
vs. 2005
1. Drugs & Remedies $2,407,753,578 8.4
2. Toiletries & Cosmetics 2,289,465,032 9.5
3. Automotive 2,045,464,788 -8.9
4. Apparel & Accessories 2,025,003,955 9.5
5. Food & Food Products 1,849,931,940 9.7
6. Direct Response Companies 1,764,976,106 9.9
7. Home Furnishings & Supplies 1,699,808,663 -9.9
8. Retail 1,694,901,111 8.3
9. Media & Advertising 1,583,844,011 9.7
10. Financial Insurance & Real Estate 1,260,137,390 -9.7
11. Technology 1,129,799,317 9.7
12. Public Transportation, Hotels & Resorts 1,087,129,253 9.5
  Total of top 12 categories $20,838,215,144 9.8
NOTE: The categories listed here accounted for 87% of total magazine advertising spending in 2006.
Source: Magazine Publishers of America.

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