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Cadbury, George

Cadbury, George, 1839–1922, English manufacturer and social reformer; husband of Elizabeth Mary Cadbury. In 1861, Cadbury and his brother Richard assumed control of their father's Birmingham cocoa and chocolate factory. Interested in housing problems, the brothers moved (1880) the plant to Bournville and laid out a garden village. The successful venture influenced European model housing and garden city projects. Agitation for national old-age pensions and insurance was financed by Cadbury, who also worked to eliminate harsh labor conditions.

The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2007, Columbia University Press. All rights reserved.

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Related content from HighBeam Research on: George Cadbury

POLITICS OF MARKETING: Is Kraft killing goose that lays golden eggs?(merger of Cadbury PLC and Kraft Inc.) (Marketing Week)

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MoreySmith unveils its latest project at Cadbury.(News and Installations)(Brief article) (Food Trade Review)

CASE STUDY: Cadbury squares away its modern sweeteners. (Employee Benefits)

MARTIN GEORGE: This is your captain speaking. (Marketing Week)

The super seller ; Shubha George, COO, South East Asia of the media agency MEC, on being the current pitch-queen of Indian advertising and what it takes to build a strong career without losing your sense of self. (India Today)

Despite reassuring utterances from President George Bush on the health of America's economy and words of supposed comfort from Paul O'Neill, the treasury secretary, American stockmarkets fell before rallying strongly midweek.(Brief Article) (The Economist (US))

Corporate responsibility isn't always about charity: B&Q has been criticised for spending more on advertising charitable donations than it gives. But without this publicity, what does it gain? asks George Pitcher. (Business). (Marketing Week)

Why Barclays' advertising strategy is a big mistake; Barclays' current campaign insists the world needs a big bank. Unless it is putting itself up for sale, this makes no sense in today's economy, says George Pitcher.(Brief Article) (Marketing Week)

Where the streets are paved with chocolate (New Statesman (1996))

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