Women participate in sports, prompting new styles, including the "flapper"
Madeleine Vionnet creates flowing, feminine clothes, including the chiffon handkerchief dress; creates cowl neck, halter top; sets trends in 1930s
Popularity of rayon causes decline in use of cotton
Knee-length hemlines mark new high
Elsa Schiaparelli opens Paris boutique; pioneers use of zippers, shoulder pads, unusual buttons; favors bright colors, including "shocking pink"