According to a 2004 survey by the Pew Internet & American Life Project, about 120 million U.S. adults use the Internet and about 32 million read blogs. However, only 38% of Internet users indicated they knew what the term blog means. A blog, a contraction of “web” and “log,” is an online diary that people post for others to read. Blog readers make up 27% of all Internet users. Many blogs allow readers to post their own comments.
- 9% of Internet users said they read political blogs “frequently” or “sometimes” during the 2004 campaign.
- 7% of users say they have created a blog or web-based diary.
- 57% of bloggers are male.
- 48% are under age 30.
- Blog readership shot up 58% between February and November 2004.