Sergey Brin and Larry Page,

founders of Google, the phenomenally popular search engine, positioned themselves to be billionaires several times over when in April they announced plans to take their company public. They offered the shares in an unconventional auction. When the company went public in August, the demand for shares was lower than expected, and the company reduced the number of shares offered. In addition, the price of shares—$85—was significantly lower than the $108–$135 range initially targeted.