The 49th NHL All-Star Game faces off on Sunday, January 24 at 4:00 p.m. ET from the Ice Palace in Tampa, Florida. Last year the format of the game, usually an Eastern Conference vs. Western Conference affair, was changed to a North America vs. the World to spark attention for the upcoming Olympics in Nagano. Though the Olympics may have been a failure —at least from the points of view of Canada and the United States— the All-Star game (an 8-7 win for North America) was determined to be a success. This year's edition will follow the same format.