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Meaning of underprice

un•der•price

Pronunciation: (un"dur-prīs'), [key]
— -priced, -pric•ing.
  1. to price (goods or merchandise) lower than the standard price or fair value.
  2. to undercut (a competitor) by underselling or setting prices below actual cost.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.
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