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Meaning of silly season

sil'ly sea"son

Pronunciation: [key]
  1. a time of year, usually in midsummer or during a holiday period, characterized by exaggerated news stories, frivolous entertainments, outlandish publicity stunts, etc.: The new movie reminds us that the silly season is here.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.