Meaning of sales promotion

sales' promo"tion

Pronunciation: [key]
  1. the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.
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