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Meaning of puffery

puff•er•y

Pronunciation: (puf'u-rē), [key]
— pl. -er•ies.
  1. undue or exaggerated praise.
  2. publicity, acclaim, etc., that is full of undue or exaggerated praise.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.
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