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Meaning of psychographics

psy•cho•graph•ics

Pronunciation: (sī"ku-graf'iks), [key]
— n. (used with a sing. v.)
  1. the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.