Meaning of merchandising

mer•chan•dis•ing

Pronunciation: (mûr'chun-dī"zing), [key]

— n.

the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Also called

Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.

See also:

merchandising (Thesaurus)

merchandise merchandize

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