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Meaning of merchandising

mer•chan•dis•ing

Pronunciation: (mûr'chun-dī"zing), [key]
— n.
  1. the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Also called
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.
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