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Meaning of market research

mar'ket re'search

Pronunciation: [key]
  1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., esp. prior to introducing a product on the market.

mar•ket-re•search

Pronunciation: (mär'kit-rē'sûrch, -ri-sûrch'), [key]
— v.t.
  1. to conduct market research on.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.