Meaning of flip side

flip' side"

Pronunciation: [key]
— Informal. Informal.
  1. the reverse and usually less popular side of a phonograph record.
  2. an opposite, reverse, or sharply contrasted side or aspect of something or someone: The flip side of their charitable activities is a desire for publicity.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.
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