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Meaning of emotive meaning

emo'tive mean'ing

Pronunciation: [key]
  1. the emotional connotation of a word or expression that is used instead of one having a similar meaning but less affective quality, as the connotation of “murder” when used instead of “homicide” or “drunk” instead of “inebriated.”
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.