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Meaning of downscale

down•scale

Pronunciation: (doun'skāl"), [key]
— adj., v., -scaled, -scal•ing.
—adj.
  1. located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers.
  2. plain, practical, or inexpensive; not luxurious: downscale clothing.
—v.t.
  1. downsize (def. 1).
  2. to make less luxurious or expensive.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.
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