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Meaning of down-market

down-mar•ket

Pronunciation: (doun'mär"kit), [key]
— Chiefly Brit. Chiefly Brit.
—adj.
  1. appealing or catering to lower-income consumers; widely affordable or accessible.
—adv.
  1. in a down-market way.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.
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