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Meaning of Couéism

Cou•é•ism

Pronunciation: (k-ā'iz-um, k'ā-iz"-), [key]
— n.
  1. a method of self-help stressing autosuggestion, popular esp. in the U.S. c1920 and featuring the slogan “Day by day in every way I am getting better and better.”
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.