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Meaning of allure

al•lure

Pronunciation: (u-loor'), [key]
— v., n. -lured, -lur•ing,
—v.t.
  1. to attract or tempt by something flattering or desirable.
  2. to fascinate; charm.
—v.i.
  1. to be attractive or tempting.
—n.
  1. fascination; charm; appeal.

al•lure

Pronunciation: (al'yoor, -yur), [key]
— n.
  1. alure.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.
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