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Meaning of ad hominem*

ad ho•mi•nem

Pronunciation: (äd hō'mi-nem" Eng. ad hom'&schwa-n&schwam), [key]
— Latin. Latin.
  1. appealing to one's prejudices, emotions, or special interests rather than to one's intellect or reason.
  2. attacking an opponent's character rather than answering his argument.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.