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Top Magazine Advertising Categories 2006

RankCategory2006
spending
Change
vs. 2005
1.Drugs & Remedies$2,407,753,5788.4
2.Toiletries & Cosmetics2,289,465,0329.5
3.Automotive2,045,464,788-8.9
4.Apparel & Accessories2,025,003,9559.5
5.Food & Food Products1,849,931,9409.7
6.Direct Response Companies1,764,976,1069.9
7.Home Furnishings & Supplies1,699,808,663-9.9
8.Retail1,694,901,1118.3
9.Media & Advertising1,583,844,0119.7
10.Financial Insurance & Real Estate1,260,137,390-9.7
11.Technology1,129,799,3179.7
12.Public Transportation, Hotels & Resorts1,087,129,2539.5
 Total of top 12 categories$20,838,215,1449.8
NOTE: The categories listed here accounted for 87% of total magazine advertising spending in 2006.
Source: Magazine Publishers of America.

 

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