Cite

Top Magazine Advertising Categories 2007

 

 

 

Rank

Category

2007
spending

Change
vs. 2006

1.Drugs & Remedies$2,584,622,2299.3
2.Toiletries & Cosmetics2,563,374,4638.9
3.Apparel & Accessories2,181,018,7889.2
4.Food & Food Products2,125,503,7028.7
5.Automotive2,006,597,795-2.1
6.Retail1,881,064,0839.0
7.Direct Response Companies1,810,392,9569.6
8.Media & Advertising1,770,282,7428.9
9.Home Furnishings & Supplies1,564,904,845-8.9
10.Financial Insurance & Real Estate1,379,374,6679.1
11.Public Transportation, Hotels & Resorts1,161,904,2999.3
12.Technology1,022,757,461-9.9
 Total of top 12 categories$22,517,980,0309.8

NOTE: The categories listed here accounted for 87% of total magazine advertising spending in 2007.

Source: Magazine Publishers of America.

 

Public Relations FirmsUS Companies and IndustryTop Magazine Advertising Categories 2006

 


 

 
 
US Companies and Industry