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Leading National Advertisers 2006

(in millions; ranked by total U.S. advertising spending)

RankAdvertiser2006 ad dollars
1.Procter & Gamble Co.$4,898.0
2.AT&T3,344.7
3.General Motors Corp.3,088.8
4.Time Warner2,483.7
5.Verizon Communications2,821.8
6.Ford Motor Co.2,576.8
7.GlaxoSmithKline2,444.2
8.Walt Disney Co.2,320.0
9.Johnson & Johnson2,290.5
10.Unilever2,098.3
11.Toyota Motor Corp.1,995.3
12.Sony Corp.1,994.0
13.DaimlerChrysler1,952.2
14.General Electric Co.$1,860.2
15.Sprint Nextel Corp.1,775.2
16.McDonald's Corp.1,748.3
17.Sears Holdings Corp.1,652.8
18.L'Oreal1,456.3
19.Kraft Foods1,423.2
20.Macy's1,361.2
21.Honda Motor Co.1,350.8
22.Bank of America Corp.1,334.4
23.Nissan Motor Co.1,328.9
24.PepsiCo1,322.7
25.Nestle1,315.0
Source: Advertising Age. Web: adage.com.

 

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