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Leading National Advertisers 2007

(in millions; ranked by total U.S. advertising spending)

 

Rank

Advertiser

2007 ad dollars

1.Procter & Gamble Co.$5,230.1
2.AT&T3,207.3
3.Verizon Communications3,016.1
4.General Motors Corp.3,010.1
5.Time Warner2,962.1
6.Ford Motor Co.2,525.2
7.GlaxoSmithKline2,456.9
8.Johnson & Johnson2,408.8
9.Walt Disney Co.2,293.3
10.Unilever2,245.8
11.Sprint Nextel Corp.1,903.2
12.General Electric Co.1,791.3
13.Toyota Motor Corp.1,757.9
14.DaimlerChrysler$1,739.4
15.Sony Corp.1,736.8
16.L'Oreal1,632.3
17.Sears Holdings Corp.1,627.8
18.Kraft Foods1,508.0
19.Bank of America Corp.1,491.3
20.Nissan Motor Co.1,422.9
21.Macy's1,389.7
22.Anheuser-Busch Cos.1,354.1
23.Honda Motor Co.1,326.5
24.Viacom1,309.9
25.Berkshire Hathaway1,308.3

Source: Advertising Age. Web: adage.com.

 

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