Although the nation consistently rejected him for the presidency, it eventually adopted many of the reforms he urged—the income tax, popular election of Senators, woman suffrage, public knowledge of newspaper ownership, and prohibition.
He practiced law at Jacksonville, Ill., and in 1887 he moved to Lincoln, Nebr. Bryan was a U.S. Representative from 1891 to 1895 but was defeated for the U.S. Senate in 1894. The next two years he spent as editor in chief of the Omaha World-Herald. Having ardently identified himself with the free silver forces in Congress, he became their most popular speaker in a preconvention drive to control the Democratic national convention at Chicago in 1896.
At the convention his famous “Cross of Gold” speech so swayed the delegates that his nomination for President was assured, even though he was only 36 years old. The Populist party also nominated him, but the conservative gold Democrats ran John M. Palmer. The chief issue of the campaign was Bryan's proposal for free and unlimited coinage of silver, which he thought would remedy the economic ills then plaguing farmers and industrial workers. He lost the bitterly fought contest to Republican William McKinley, whose campaign was skillfully managed by Marcus A. Hanna.
Bryan controlled the Democratic convention in 1900 and saved the silver plank from removal by Eastern gold factions, but he agreed to put the campaign emphasis on anti-imperialism. Defeated again by McKinley, Bryan in 1901 started the Commoner, a widely read weekly that kept him in the public eye. His reduced party power in 1904 resulted in the compromise nomination of Alton B. Parker, a conservative New Yorker, upon a platform dictated by Bryan. Parker, however, disavowed the silver plank, and Bryan unwillingly acquiesced. Parker's overwhelming defeat by Theodore Roosevelt turned the Democrats again to Bryan, who in 1908 was nominated a third time. Roosevelt's candidate, William H. Taft, defeated him.
Secretary of State
The last Democratic convention in which Bryan played an important role was that of 1912, where his switch to Woodrow Wilson helped gain Wilson the nomination. Upon his election Wilson named Bryan Secretary of State. Bryan was influential in holding the Democrats together during the first 18 months of Wilson's administration, when unity was essential to the enactment of the President's reform legislation. He had little previous experience in foreign affairs but studied international questions conscientiously. With some 30 nations he negotiated treaties providing for investigation of all disputes. Antiwar leanings made Bryan more conciliatory than Wilson toward Germany. His Latin American policies, particularly those involving Nicaragua, caused a good deal of friction. Disliking the strong language of the second Lusitania note drafted by Wilson, he resigned on June 9, 1915, rather than sign it. However, he supported Wilson in the 1916 election and after war was declared.
Later Years and the Scopes Trial
In the 1920 Democratic convention at San Francisco he fought in vain for a prohibition plank, and in 1924 at New York City he supported William G. McAdoo against Alfred E. Smith, but he was no longer the party's leader. In his later years Bryan, a Presbyterian, devoted himself to the defense of fundamentalism. He addressed legislatures urging measures against teaching evolution and appeared for the prosecution in the famous Scopes trial in Tennessee. Although he won the case in the trial court, Bryan's beliefs were subjected to severe ridicule in a searching examination by opposing counsel, Clarence Darrow. Five days after the trial, Bryan died in his sleep.
See the memoirs (1925, repr. 1971), begun by Bryan and finished by his widow; biographies by W. C. Williams (1936), P. W. Glad (1960), P. E. Coletta (3 vol., 1964–69), and L. W. Koenig (1971); studies by L. W. Levine (1965) and P. W. Glad, ed. (1968). His brother, Charles Wayland Bryan, 1867–1945, b. Salem, Ill., was for many years W. J. Bryan's political secretary and business agent. He was publisher and associate editor of the Commoner, mayor of Lincoln, Nebr., and governor of Nebraska.
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