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The Top Ten  October 1 - 8    

Leading National Advertisers
(in millions; ranked by total U.S. advertising spending)

RankAdvertiser2006 ad dollars
1. Procter & Gamble Co. $4,898.0
2. AT&T $3,344.7
3. General Motors $3,296.1
4. Time Warner $3,088.8
5. Verizon Communications $2,821.8
6. Ford Motor Co. $2,576.8
7. GlaxoSmithKline $2,444.2
8. Walt Disney Co. $2,320.0
9. Johnson & Johnson $2,290.5
10. Unilever $2,098.3
Source: AdAge.

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