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Valentine's Day by the Numbers

From the U.S. Census Bureau

Find fun facts about Valentine's Day—a holiday centuries old that celebrates love—from who sent the first valentine to how many Americans send love messages today.

Source: U.S. Census Bureau


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Number of U.S. manufacturing establishments that produced chocolate products in 2012, employing 37,998 people. California led the nation with 152 of these establishments, followed by New York, with 119.


Number of U.S. establishments that manufactured nonchocolate confectionary products in 2012. These establishments employed 20,419 people. California led the nation in this category with 46 establishments.

$13.5 billion

The estimated value of shipments in 2011 for firms producing chocolate and cocoa products.

Nonchocolate confectionery product manufacturing, meanwhile, was an estimated $8.4 billion industry.


Number of confectionery and nut stores in the United States in 2012.



The total number of florist establishments nationwide in 2012. These businesses employed 62,397 people.


The value of imports for cut flowers and buds for bouquets in 2014 through November. The total value of fresh cut roses as of October 2014 was $407,807,220.



The estimated number of jewelry stores in the United States in 2012.  Jewelry stores offer engagement, wedding and other rings to couples of all ages.

"Please Be Mine"

29.0 and 26.6 years

Median age at first marriage in 2013 for men and women, respectively.


The overall percentage of people 15 and older who reported being married.


Percentage of people 15 and older in 2013 who had been married at some point in their lives either currently or formerly.


The provisional rate of marriages per 1,000 people performed in Nevada during 2011. So many couples tie the knot in the Silver State that it ranked number one nationally in marriage rates. Hawaii ranked second with a marriage rate of 17.6.

2.1 million

The provisional number of marriages that took place in the United States in 2011. That breaks down to nearly 5,800 a day.


The percentage of women who married for the first time between 1990 and 1994, who reached their 10th anniversary. This compares with 82.8 percent of women who married for the first time between 1960 and 1964. Men who married for the first time between 1990 and 1994, who reached their 10th  anniversary was 77.3 percent. This compares with 83.4 percent who married for the first time between 1960 and 1964.

Giving Love a Second Chance


Among people 15 and older who have been married, the percentage of men and women in 2013 who have been married twice, and 5.3 percent have been married three or more times. By comparison, 75.5 percent of people who have been married have done so just once.


Median length, in years, of first marriages that ended in divorce.

3.8 and 3.7

The median time in years between divorce and a second marriage for men and women, respectively. However, the two medians are not statistically different from each other.

9% and 7.9%

Among people 15 and older in 2009, the percentage of men and women, respectively, who had married twice and were still married.

Looking for Love


The number of dating service establishments nationwide as of 2007. These establishments, which include Internet dating services, employed 3,125 people and pulled in $928 million in revenue.

Try Looking Here . . .

Romantic-sounding places to spend Valentine's Day:

Rose City, Texas Rose City, Mich. South Heart, N.D.
(Population: 509) (Population:640)
(Population: 358)
Loveland, Colo. Darling, Minn. Loveland, Ohio
(Population: 71,334) (Population: 531) (Population: 12,326)
Romeo, Colo. Sacred Heart, Minn. Loveland Park, Ohio
(Population: 400) (Population : 527) (Population: 1,523)
Lovejoy, Ga. Valentine, Neb. Love County, Okla.
(Population: 6,302) (Population: 2,789) (Population: 9,742)
Loves Park, Ill. Lovelock, Nev. Loveland, Okla.
(Population: 23,703) (Population: 1,958) (Population: 13)
Lovington, Ill. Loving, N.M. Lovelady, Texas
(Population: 1,116) (Population: 1,412) (Population: 623)
Romeoville, Ill. Lovington, N.M. Loving County, Texas
(Population: 39,650) (Population: 11,550) (Population: 95)
Rosemont, Ill. Rosemont, Md. Valentine, Texas
(Population: 4,236) (Population: 304) (Population: 129)
Romeo, Mich. Love Valley, N.C. Rose Hill Acres, Texas
(Population: 3,582) (Population: 98) (Population: 445)

Information Please® Database, © 2007 Pearson Education, Inc. All rights reserved.

Did you know?
The Titanic was designed to hold 32 lifeboats, although only 20 were on board; White Star management was concerned that too many boats would sully the aesthetic beauty of the ship.