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Description: Babylen Tatarsky, having rediscovered himself as an employee of an advertisement agency, is busy concocting marketing campaigns for western brands, adapting them to the "Russian mentality." Packed with special effects and unexpected revelations, the film tells the complex story of how former Soviet Komsomol Youth turned into advertisers in the service of the Goddess Ishtar, and how the Pepsi Generation chose Coca-Cola.
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