Blog Readership

According to a 2004 survey by the Pew Internet & American Life Project, about 120 million U.S. adults use the Internet and about 32 million read blogs. However, only 38% of Internet users indicated they knew what the term blog means. A blog, a contraction of “web” and “log,” is an online diary that people post for others to read. Blog readers make up 27% of all Internet users. Many blogs allow readers to post their own comments.

• 9% of Internet users said they read political blogs “frequently” or “sometimes” during the 2004 campaign.
• 7% of users say they have created a blog or web-based diary.
• 57% of bloggers are male.
• 48% are under age 30.
• Blog readership shot up 58% between February and November 2004.

Information Please® Database, © 2007 Pearson Education, Inc. All rights reserved.

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