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Phil Sokolof

Age: 82

businessman who used his considerable wealth to promote low-fat and low-cholesterol diet. Sokolof, who had a near-fatal heart attack at age 44, took out full-page ads in newspapers that said, “McDonald's, Your Hamburgers Have Too Much Fat.” His nonprofit organization Heart Savers offered free cholesterol screening.

Died: Omaha, Neb., April 15, 2004

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Carrie SnodgressR - ZHoward Solomon