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Leading National Advertisers

(in millions; ranked by total U.S. advertising spending)

Rank Advertiser 2006 ad dollars
1. Procter & Gamble Co. $4,898.0
2. AT&T 3,344.7
3. General Motors Corp. 3,088.8
4. Time Warner 2,483.7
5. Verizon Communications 2,821.8
6. Ford Motor Co. 2,576.8
7. GlaxoSmithKline 2,444.2
8. Walt Disney Co. 2,320.0
9. Johnson & Johnson 2,290.5
10. Unilever 2,098.3
11. Toyota Motor Corp. 1,995.3
12. Sony Corp. 1,994.0
13. DaimlerChrysler 1,952.2
14. General Electric Co. $1,860.2
15. Sprint Nextel Corp. 1,775.2
16. McDonald's Corp. 1,748.3
17. Sears Holdings Corp. 1,652.8
18. L'Oreal 1,456.3
19. Kraft Foods 1,423.2
20. Macy's 1,361.2
21. Honda Motor Co. 1,350.8
22. Bank of America Corp. 1,334.4
23. Nissan Motor Co. 1,328.9
24. PepsiCo 1,322.7
25. Nestle 1,315.0
Source: Advertising Age. Web: adage.com.

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