International Destinations of American Tourists, 2004

	All U.S. travelers	For leisure and visiting friends/ relatives	For business and conventions
Total number of travelers	27,351,000	22,373,000	7,713,000
International destinations visited
Europe	43%	43%	47%
Western Europe	40	40	45
United Kingdom	14	13	18
France	9	10	9
Italy	7	8	5
Germany	6	6	9
Netherlands	3	3	5
Spain	3	4	2
Ireland	3	3	1
Switzerland	2	2	2
Austria	2	2	1
Eastern Europe	4	4	4
Caribbean	18	20	9
Jamaica	5	5	2
Bahamas	4	4	3
Dominican Republic	4	3	1
Aruba	2	2	0
South America	9	9	7
Brazil	2	2	3
Colombia	2	2	1
Peru	2	2	1
Central America	7	7	3
Costa Rica	2	3	1
Africa	2	2	3
Middle East	4	4	5
Asia	19	17	28
Japan	4	3	7
China	4	3	7
South Korea	2	2	4
Hong Kong	3	2	5
Taiwan	2	2	4
India	2	2	3
Philippines	2	2	2
Thailand	2	2	2
Oceania	3	3	4
Australia	2	2	3
Leisure/recreational activities¹
Dining in restaurants	84%	84%	89%
Shopping	75	78	67
Visit historical places	51	56	38
Visit small towns/villages	43	49	24
Sightseeing in cities	43	47	32
Touring the countryside	35	40	20
Cultural sites	31	35	20
Art gallery, museum	28	31	21
Water sports/sunbathing	22	26	12
Nightclub/dancing	22	25	16
Guided tours	17	20	8
Concert, play, musical	14	16	10
Ethnic heritage sites	12	13	8
Amusement/theme parks	10	12	5
Visit national parks	10	11	5
Casinos/gambling	8	9	4
Golf/tennis	6	6	6
Cruises	6	7	2
Camping/hiking	5	6	3
Environmental sites	5	6	3
Sporting events	4	4	3
Hunting/fishing	3	3	2
Ranch vacations	2	2	1

1. Multiple response.

Source: U.S. Dept. of Commerce, ITA, Office of Travel & Tourism Industries, “In-Flight Survey,” May 2005.

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