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Sir John Moores

Having started out distributing coupons for the football pools in Liverpool, a visit to the U.S. convinced him he should be doing mail order. He set up a mail order business in 1932, then opened a retail outlet, the first in the Littlewoods chain, in 1937. The Liverpool Polytechnic took Moores's name when it was awarded university status, becoming Liverpool John Moores University.

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