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Feb 15, 2012

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Estée Lauder

With her husband, Joseph Lauder, she developed a line of cosmetics but was unable to convince Madison Avenue that her small advertising budget was a worthwhile account. She therefore relied upon the innovative notion of sampling, thereby allowing potential customers to try the product before they bought it. Despite her small ad budget, she successfully targeted the high end of the market, selling exclusively through department stores and boutiques. The best known products are Youth Dew beauty oil (1953), Clinique (1968), and Aramis for men (1965).

Information Please® Database, © 2007 Pearson Education, Inc. All rights reserved.

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Related content from HighBeam Research on: Estée Lauder

Lean label converting makes 'cents' for Estee Lauder: through converter Topflight Corp.'s Operation Eliminate lean label-manufacturing program, Estee Lauder dispenses with the costs associated with inventory and purchasing, and enhances packaging flexibility.(package manufacturing)(Cover story) (Packaging Digest)

Ever innovative Estee Lauder: the prestige market leader has a plan to boost speed-to-market and create even more cutting-edge products. (Household & Personal Products Industry)

Estee Lauder signs 15-year lease for GM building HQ. (Real Estate Weekly)

Fashion & beauty merge: Estee Lauder enlists Tom Ford: former Gucci fashion designer Tom Ford teams up with the cosmetics company on a signature product line. (Household & Personal Products Industry)

Passing the smell test? (how Estee Lauder saved millions in capital gains taxes) (Newsweek)

Estee Lauder Companies Inc. (Cosmetics International)

Estee Lauder Promotes 2 Execs. (Health & Beauty Close-Up)

Aerin apparent: Estee Lauder's impeccably chic granddaughter steers he company's image back into focus.(Beauty Flash) (W)

Smashbox opens up new channels for Lauder: Oru Mohiuddin, home and personal care analyst at Euromonitor International explores the opportunities for growth that Estee Lauder's acquisition of Smashbox Cosmetics presents.(NEWS ANALYSIS) (Cosmetics International)

Beauty industry loses an icon: Estee Lauder, co-founder of the multibillion dollar cosmetics company that bears her name, dies at 97. (Household & Personal Products Industry)

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