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Marvin Rothenberg

television ad director

Though neither his face nor his name may be familiar, his work certainly is. Rothenberg directed Lucky Strike's dancing cigarettes and made Palmolive's Madge the manicurist famous. He founded commercial producing company MPO Television Films, which churned out 2,000 commercials a year, becoming by far, the industry's leader.

Born: 1918
Died: 1997

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Leo Rosten1997 DeathsA. L. Rowse

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