Use quotation marks:
- To set off direct quotations:
“Let's go to the beach,” she suggested.
- To set off titles of short stories, articles, chapters, essays, songs, poems, and individual radio and television programs:
Chapter 9, “The New Englishes”
sang the “Star-Spangled Banner”
“The Apparent Trap” episode of Frasier
- To set off words and phrases that are being used in an unusual or questionable way or might be preceded by so-called:
Mari's “fine” was a day's volunteer work.
According to the article, bees appear to “remember” landmarks.
See also: Quotation Marks: Quote/Unquote
More on Quotation Marks from Infoplease: