| Share
 

Ray Kroc

Kroc, Ray (Raymond Albert Kroc), 1902–84, American fast-food restauranteur and franchiser, b. Chicago. Kroc held several jobs before becoming (1937) the distributor for a blender that simultaneously prepared several milkshakes. Visiting a small but profitable San Bernadino, Calif., restaurant owned by brothers Mac and Dick McDonald, he was impressed by the fast assembly-line fashion preparation of burgers, fries, sodas, and shakes. Kroc acquired the business's franchising rights and in 1955 founded the McDonald's Corp. Six years later he bought out the brothers. Using quality, service, cleanliness, and value as a commercial mantra, and maintaining strict uniformity of product, McDonald's grew quickly, as franchises opened throughout the country and menu items were gradually added. Kroc served as president (1955–68), chairman of the board (1968–77), and then senior chairman until his death. By then, McDonald's had changed America's eating habits, with more than 7,500 restaurants in operation and annual sales topping $8 billion.

See his Grinding It Out: The Making of McDonald's (1977, repr. 1990).

The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved.

More on Ray Kroc from Infoplease:

  • Ray Kroc - Biography of Ray Kroc, The entrepreneur behind the fast food chain McDonald's
  • This Day in History: April 15 - April 15 Yesterday Tomorrow 1755 Samuel Johnson published his Dictionary of the English Language. ...

See more Encyclopedia articles on: Business Leaders


Premium Partner Content
HighBeam Research
Documents Images and Maps Reference
(from Newspapers, Magazines, Journals, Newswires, Transcripts and Books)

Research our extensive archive of more than 80 million articles from 6,500 publications.

Additional search results provided by HighBeam Research, LLC. © Copyright 2005. All rights reserved.

24 X 7

Private Tutor

Click Here for Details
24 x 7 Tutor Availability
Unlimited Online Tutoring
1-on-1 Tutoring