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Brand

The Clicquot brand, etc., the best brand, etc. That is the merchant's or excise mark branded on the article itself, the vessel which contains the article, the wrapper which covers it, the cork of the bottle, etc., to guarantee its being genuine, etc. Madame Clicquot, of champagne notoriety, died in 1866.

He has the brand of villain in his looks.
It was once customary to brand the cheeks of felons with an F. The custom was abolished by law in 1822.

Source: Dictionary of Phrase and Fable, E. Cobham Brewer, 1894
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