BrandThe Clicquot brand, etc., the best brand, etc. That is the merchant's or excise mark branded on the article itself, the vessel which contains the article, the wrapper which covers it, the cork of the bottle, etc., to guarantee its being genuine, etc. Madame Clicquot, of champagne notoriety, died in 1866.
Source: Dictionary of Phrase and Fable, E. Cobham Brewer, 1894 More on Brand from Infoplease:
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