Sultan of Lower Bucharia. Under the disguised name of Feramorz,
he accompanied Lalla Rookh, his betrothed, from Delhi, and won her
heart by his ways, and the tales he told on the journey. The lady fell
in love with the poet, and was delighted to find, on the morning of the
wedding, that Feramorz was, in fact, the sultan, her intended husband.
Source: Dictionary of Phrase and Fable, E. Cobham Brewer, 1894