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boustrophedon: n.

[from a Greek word for turning like an ox while plowing] An ancient method of writing using alternate left-to-right and right-to-left lines. This term is actually philologists' techspeak and typesetters' jargon. Erudite hackers use it for an optimization performed by some computer typesetting software and moving-head printers. The adverbial form ‘boustrophedonically’ is also found (hackers purely love constructions like this).