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Raymond A. Kroc
restaurateur
Born:
10/5/1902
Birthplace:
Chicago, Ill.
Having dabbled in everything from real estate to ambulance driving,
Kroc finally settled into a career of selling Mult-A-Mixers, machines
designed to make five milkshakes simultaneously. One of his best customers
was the restaurant owned by Mac (Maurice) and Dick (Richard) McDonald,
where he had sold eight machines. Kroc was enamored of their standardized
menu offering and assembly-line production of hamburgers (not to mention
the restaurant's popularity) and in 1954 he proposed that the brothers
allow him to franchise their restaurant. Kroc sold the Mult-A-Mixer
company and within six years had opened 228 McDonald's restaurants. He insisted that the
franchisee run the restaurant personally, and instituted a training
program to ensure that the quality of McDonald's restaurants remained
consistent across stores. He bought out the McDonald brothers in 1961, and
continued to run the company as president from 1955–68 and as
chairman of the board from 1969–77. At the time of his death, there
were 7,500 McDonald's restaurants worldwide.
Died:
1/14/1984
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