|
Top Magazine Advertising Categories
Rank |
Category |
2007 spending |
Change vs. 2006 |
| 1. |
Drugs & Remedies |
$2,584,622,229 |
9.3 |
| 2. |
Toiletries & Cosmetics |
2,563,374,463 |
8.9 |
| 3. |
Apparel & Accessories |
2,181,018,788 |
9.2 |
| 4. |
Food & Food Products |
2,125,503,702 |
8.7 |
| 5. |
Automotive |
2,006,597,795 |
-2.1 |
| 6. |
Retail |
1,881,064,083 |
9.0 |
| 7. |
Direct Response Companies |
1,810,392,956 |
9.6 |
| 8. |
Media & Advertising |
1,770,282,742 |
8.9 |
| 9. |
Home Furnishings &
Supplies |
1,564,904,845 |
-8.9 |
| 10. |
Financial Insurance & Real
Estate |
1,379,374,667 |
9.1 |
| 11. |
Public Transportation, Hotels &
Resorts |
1,161,904,299 |
9.3 |
| 12. |
Technology |
1,022,757,461 |
-9.9 |
| |
Total of top 12 categories
|
$22,517,980,030
|
9.8
|
NOTE: The categories listed here accounted for 87% of
total magazine advertising spending in 2007.
Source: Magazine Publishers of America.
Information Please® Database, © 2007 Pearson Education,
Inc. All rights reserved.
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