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Top Magazine Advertising Categories


Rank

Category

2007
spending

Change
vs. 2006

1. Drugs & Remedies $2,584,622,229 9.3
2. Toiletries & Cosmetics 2,563,374,463 8.9
3. Apparel & Accessories 2,181,018,788 9.2
4. Food & Food Products 2,125,503,702 8.7
5. Automotive 2,006,597,795 -2.1
6. Retail 1,881,064,083 9.0
7. Direct Response Companies 1,810,392,956 9.6
8. Media & Advertising 1,770,282,742 8.9
9. Home Furnishings & Supplies 1,564,904,845 -8.9
10. Financial Insurance & Real Estate 1,379,374,667 9.1
11. Public Transportation, Hotels & Resorts 1,161,904,299 9.3
12. Technology 1,022,757,461 -9.9
  Total of top 12 categories $22,517,980,030 9.8

NOTE: The categories listed here accounted for 87% of total magazine advertising spending in 2007.

Source: Magazine Publishers of America.


Information PleaseĀ® Database, Ā© 2007 Pearson Education, Inc. All rights reserved.

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